'Greenwashing'是英语单词,其字面意思是“绿色粉饰”,是指某些企业或组织在宣传广告中做出虚假或夸大的环保宣传,从而让消费者产生认为其产品或服务对环境友好的错觉。这种虚假宣传旨在从环保意识高的消费者那里获取更多的商业利益。
例句:
1. The company's greenwashing scheme misled the consumers into thinking that their products were eco-friendly. (该公司的绿色粉饰方案误导了消费者,让他们认为其产品是环保的。)
2. The government's greenwashing campaign has been criticized for not providing any real solutions to the environmental issues. (政府的绿色粉饰运动因未提供任何真正的环保解决方案而受到批评。)
3. The hotel's greenwashing claims were exposed as false after it was found that they were not recycling their waste. (在发现该酒店没有对其废弃物进行回收处理后,该酒店的绿色粉饰宣传被揭露为虚假。)
4. Many companies engage in greenwashing to attract environmentally conscious consumers. (许多公司进行绿色粉饰,以吸引环保意识高的消费者。)
5. The fashion industry has been accused of greenwashing by using sustainable materials only in a small fraction of their productions. (时装行业因只在少部分生产中使用可持续材料而被指控进行绿色粉饰。)
6. Greenwashing is a form of marketing that deceives the consumers and undermines the efforts of legitimate eco-friendly companies. (绿色粉饰是一种欺骗消费者的营销手段,破坏了真正的环保公司所做出的努力。)
7. The company's greenwashing campaign backfired when the consumers discovered the truth about their lack of environmental responsibility. (当消费者发现该公司缺乏环保责任时,该公司的绿色粉饰运动反而产生了负面效果。)
8. Greenwashing undermines the effectiveness of legitimate eco-labeling programs and makes it harder for consumers to make informed choices. (绿色粉饰破坏了真正的环保标签计划的有效性,使消费者更难做出知情决策。)
9. Consumer education and transparency are key to combatting greenwashing and promoting genuine environmental responsibility. (消费者教育和透明度是打击绿色粉饰和促进真正环保责任的关键。)
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