'goodwill'这个词语来源于英语，它的主要意思是指良好的意愿、友好关系、善意和信任等。在商业上，goodwill也指企业的声誉、品牌价值、客户忠诚度等。
以下是9个含有'goodwill'词语的例句：
1. The company aims to build up long-term goodwill with its customers.（这家公司旨在与客户建立长期的友好关系。）
2. The CEO's visit to the supplier was an important step in maintaining goodwill between the two companies.（CEO对供应商的访问是维护两家公司之间友好关系的重要步骤。）
3. The new owner of the restaurant paid a premium for the existing goodwill.（餐厅的新老板为现有的良好声誉支付了溢价。）
4. Giving a small gift to your business partner is a gesture of goodwill.（给你的商业伙伴送一份小礼物是表达友好关系的姿态。）
5. The company donated money to charity as a goodwill gesture towards the local community.（公司向慈善机构捐款，以表达对当地社区的善意。）
6. The company's emphasis on customer service has helped to enhance its goodwill.（公司对客户服务的重视有助于提升其声誉。）
7. The CEO's public apology was seen as a positive move towards rebuilding goodwill with stakeholders.（CEO的公开道歉被视为与利益相关者重建友好关系的积极举措。）
8. The company's reputation for quality products has earned it a great deal of goodwill from customers.（公司以高质量产品著称，赢得了许多客户的良好声誉。）
9. The government's efforts to improve relations with neighboring countries have been seen as a goodwill gesture.（政府改善与邻国关系的努力被视为一种善意表示。）
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